In small businesses’ search engine
optimization methods, link building plays a crucial part. Even a single
backlink from any trustworthy website is considered as a vote for the website.
The more number of backlinks from authoritative and trusted websites value the
content to be more relevant. This contributes in scoring up in the search
engine page results. Link building is not that easy. On the other hand, it is
not that tough as well. As Google has come out with strict search algorithms
like Panda and Penguin, ensuring the quality of the websites linking to your
web pages is a must. Here are some tips to help you build high quality links
for your small business website.
Leverage
through Social Media
As years pass by, social media
platforms are getting bigger and bigger. Right usage of social media sites can
help you in easily building links of high-quality. As and when fresh contents
are posted on your website, make sure to share it via social pages as well. You
can even automate the sharing process using different tools and plugins for
respective social media websites. As you share the fresh and relevant content
through social networks, you get retweets, +1’s and likes, which adds up as
bonus points in the search engine ranking of your website. In addition, this
process spreads the content virally as well.
Link
to Inner pages too
The majority of the SEOs make a
mistake of linking the backlinks only to the home page of their website. Though
home page is the most important part of your website, if a huge number of
backlinks are pointing to the home page and very few links to inner page, you
are most likely to receive a red flag. Inner pages are the web pages that
contain the real content of the website. So, make it a point to get backlinks
to the inner pages of your website to build high-quality links rather getting a
red flag from Google updates.
Ensure
Diversity in Anchor Texts
Search Engine Optimization is must
to bring up a website in the search engine page results. At the same time,
remember the fact that over-optimization can crack down your website as well.
Building links using the same keyword make Google suspicious and cracks down
your website for over-optimizing using specific keyword. Since it is not
natural for all websites to use same keyword to link to your website, you must
vary the anchor texts in order to make them look natural. As you diversify the anchor texts, it would
seem like you are trying to educate the customers rather than trying to bring
up the search engine ranking.
Quality Vs Quantity
Though the number of backlinks to a
website matters, the quality of the websites is what is more important than the
quantity. Websites with a large number of backlinks from untrustworthy website
are being penalized by the Google search algorithms like Panda and Penguin. One
backlink from a reputed and authoritative website is more valuable than 100
backlinks from untrustworthy sites. So, if you don’t wish to have your website
in Google Penguin’s hit list, starting working on building high-quality links
for your website.
